4. Commandments

Do: Emerson Joseph

the launch of Emerson Joseph brought a new approach to men's grooming to Uptown. this venture helped establish our luxury credentials and demonstrated how we treat traditional business categories in a fresh new way. as part of the business, we purchased and redeveloped the entire building at 221 S. Tryon St. — a structure categorized as a "problem building" in that it had a difficult layout, limited retail exposure, and generic retail and office space.

our "Pursuit Group approach" involved a complete gutting of the building and a restoration of the original historic elements. now the building is one of the best examples of revitalization in Uptown and flourishes as the home to Emerson Joseph, an office condo on the 2nd floor, and a luxury residence on the top floor.