4. Commandments - Do

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#1: Do

we don't sit around writing post-it notes all day, having meetings about it, emailing each other.

when we launched Emerson Joseph, the premiere men's grooming lounge in the country, we went straight for the jugular. we came up with a remarkable product, created significant buzz for it, and developed the space within 6 months. it's now one of Charlotte's hottest small businesses. no lengthy memos or conference rooms required.